Briscoes Homeware

Cover image - https://www.briscoes.co.nz/

About Briscoes Homeware New Zealand

“Helping Kiwi’s Live for Better”

“We deliver quality you can trust through leading brands, sourced both locally and from throughout the world."

 

Briscoes Homeware is part of the Briscoe Group of companies, which includes Rebel Sport & Living & Giving. The brand was founded in 1781 in the UK and has been trading in New Zealand for over 150 years. Known for its iconic sales and quality branded homeware the business operates through 46 retail outlets and via an online store. (Briscoe Group, 2021a; Briscoes Homeware, 2021a) 

Figure 1 - Briscoes Lady 

Strong New Zealand Brand

The ‘Briscoes Lady’ is well known among Kiwi’s and when surveyed 71% of customers responded with Briscoes as first choice in homeware brands. Briscoes have a comprehensive range, from manchester to kitchen appliances through to outdoor furniture and camping equipment. Thousands of items for Kiwi's to fit out their homes. (Briscoe Group, 2021b)

Briscoes Homeware Social Media

Social media accounts appear on Facebook, operating since August 2013, with approximately 134K followers and Instagram, since June 2018, with 17k followers. Both these accounts have 'shops' available for consumers to purchase goods.

Briscoes Homeware also hold a YouTube account with 1.23K subscribers. With 12 videos, mainly focused on a Christmas theme. (Facebook, 2021; Instagram, 2021; YouTube, 2021)

Figure 2 - Social Media Accounts screen shots

Going digital to connect with customers

The business is delving into digital trends, such as Augmented Reality, which was used to promote an outdoor furniture range in 2020. They are open to trialling new technologies to keep their potential customers engaged and to improve their customer experience. 

During 2020 the Briscoes Homeware group invested in getting to know their customer and their shopping habits better, through a research project focused on mapping the customer journey and customer segmentation.

“We continue to focus on our omni experience and using digital to enhance the instore as well as connecting all the ways our shoppers interact with us. ” - Isabel Campbell GM Online and Digital

(Briscoe Group, 2021b)

References

Briscoe Group. (2021a). Briscoe Group Businesses. Briscoe Group.                        https://www.briscoegroup.co.nz/about-us/briscoe-brands/

Briscoe Group. (2021b). Investor Centre—Annual report. Briscoe Group.      https://www.briscoegroup.co.nz/investor-centre/

Briscoes Homeware. (2021a). Company Info. Briscoes NZ. https://www.briscoes.co.nz/about-    us/company-info/

Briscoes Homeware. (2021b). Homeware & Home Accessories. Briscoes NZ.     https://www.briscoes.co.nz/

Facebook. (2021). Briscoes | Facebook. https://www.facebook.com/briscoesNZ

Instagram. (2021). Briscoes NZ | Instagram. https://www.instagram.com/briscoes.nz/

YouTube. (2021). Briscoes New Zealand | YouTube.     https://www.youtube.com/channel/UCnTYNGPaB1Kaa7g-p0nyfSQ

References for images

Figure 1 – Briscoes Lady

Facebook. (2021). Briscoes | Facebook. https://www.facebook.com/briscoesNZ

Figure 2 – Social Media Images

Facebook. (2021). Briscoes | Facebook. https://www.facebook.com/briscoesNZ

Instagram. (2021). Briscoes NZ | Instagram. https://www.instagram.com/briscoes.nz/

YouTube. (2021). Briscoes New Zealand | YouTube.     https://www.youtube.com/channel/UCnTYNGPaB1Kaa7g-p0nyfSQ