Cover image - https://www.briscoes.co.nz/

Buyer Persona – Awareness Stage

At the awareness stage the consumer may not know they have a problem or could be looking for answers. At this stage need we need to provide education, resources, data, opinions and insights to help make them aware that they need our product.(Sellers, 2020)

Figure 1 - Buyer Persona - Awareness Stage (Authors own)

Reference List

Sellers, A. (2020). How to Create Content for Every Stage of the Buyer’s Journey.      https://blog.hubspot.com/marketing/content-for-every-funnel-stage

Images

Figure 1

Image – Pexels. (2021). 400,000+ Best 30 Yr Woman Photos · 100% Free Download · Pexels Stock Photos. https://www.pexels.com/search/30%20yr%20woman/